Your website is your profit center. It is the foundation of your online marketing strategy. Today we’re going to show you… how the right website strategy mixed with clear content and On-Page SEO must work together for the success of your online presence.
Well done keyword research will lead you to the right keyword phrases to use in developing your content and optimizing for search engines (SEO).
This research tells you how customers are searching for your products and services online and it is directing the search engines to serve your business information on the first page of search results.
We will help you create a winning online presence that can help you generate more leads, sell more products, increase brand awareness, and free up you and your employees to handle more business.
Which strategy is right for your business? What type of website will lead your business to success?
Which website strategy is right for your business?
We discuss 6 types of websites. It may be one of, or a combination of, selling products, selling services, assist in lead generation, ad-based content sites used to reduce support costs, foster loyalty among customers, and streamline processes.
High converting websites. It is a fact that 96% of visitors that come to your website are not ready to buy.
When it comes to your website, you must prioritize your design efforts. When it comes to a website, the most common priority of design efforts is toward the home page 85%, category pages, detail pages, with forms, and landing pages getting the least amount of marketing design effort.
We propose rethinking design efforts toward obtaining more conversions. Design priorities with the highest efforts toward forms and landing pages. These pages make the register ring.
Before you build a website
Consider four elements that make a successful site. A useful tool is our Web Strategy Template. Download Now.
First, mobile responsive website.
Make sure the website is mobile responsive. 85% of the population is searching the internet using their mobile phones. The design and layout should render well across all platforms. The mobile phone, the tablet, and the iPad, the laptop, and mac.
Website Security
HTTPS:// is no longer just for sites that process credit card information. It’s a consumer trust builder. HTTPS: provides protection to the visitor as they see page information display on their screen that is less vulnerable to being hacked and infected with a virus. It is now for securing data. And, for SEO reasons, google grades and ranks the site based on HTTPS. If it is not found, the site is lowered in the ranking.
Third, WebSite Performance.
Your website performance is graded based on page size. It should no bigger than 3 MB. Browser Caching. Limit the number of Page Requests. Items such as 301 redirects increase page requests, which in turn slow down the page as it loads to the screen. Page speed. You have 3 seconds to deliver the page to the screen. Otherwise, you’ll find your visitors abandoning your website. The demands are tough. But then, I was thinking. if Enzo Ferrari can make a 2980 pound car go from 0 – 60 in 3.1 seconds. What are the possibilities of a web page? An easy tool to use is Hubspot gem is website.grader.com. And, by the way, a 1-second delay can result in a 7% reduction in conversions.
Last, SEO.
Search engine ranking involves many facets, both on-page and off-page optimization for the relevant and informative information. Onpage SEO. Title tags, unique meta descriptions, well-researched keyword phrases that are used in the content, alt tags on images, and a minimum of 300 words per page.
While building your website make sure to
Write Compelling headlines.
Engaging the reader with 8 seconds is key to success in keeping them interested in what you offer. Headlines that are getting opens and clicks include 10 Ways to …, How-to profit big from…, A Thought Provoking Question.
Create Videos
It’s a fact that product videos can increase purchases by 144%. If a picture is worth a thousand words, a video is worth a million.
Perform A/B Testing
A method for figuring out the best online promotional and marketing strategies for your business. This is a method of testing changes to a page of changing one item with the goal in mind of increasing conversion. Where can you apply A/B Testing? Web content, email campaigns, PPC ads, and landing pages. What to test. The headline, call-to-action, images, and product descriptions. Are you buying products from manufacturers? Are you using their description of your products? This runs the risk of duplicate content. Search engines are scanning all websites for duplicate content. This hurts the ranking when this occurs on one website and the same content on many websites.
Carol is the founder of Hit-the-Web Marketing since 2009. She's been building websites and marketing campaigns from scratch into something scalable and successful for over 20 years.
We build websites around lead generating strategies. Then, we go to work driving traffic to your website, converting visitors into customers, and nurturing and retaining your customers. Our main service is Google Ads. Because 92.07% of people searching on the web use Google as their search engine of choice. 