Marketing for Builders, eCommerce Brands, and Real Growth

Web Marketing That Works As Hard As You Do

Using Online Marketing As Your Strategic Advantage

Whether you’re laying concrete or scaling an online storefront, your marketing should be Clear, Predictable, and Reliable. At Hit-the-Web Marketing, we turn your website into a 24/7 sales engine—so you get leads while you work, sleep, or build your next big thing.

Let’s Build Your Lead Machine

Your Path to Success

Built for the Trades. Backed by Strategy.

Your time’s on the job site. Ours is in the strategy room—making sure your business stays booked and visible. Our construction marketing services are designed to get the phones ringing with real leads, not just clicks and fluff.

High Intent Lead Gen for Construction Companies

High-Intent Lead Generation

We attract the right kind of leads—people actively searching for your services—so your sales team (or just you) spends less time chasing and more time closing.

Contractor SEO That Works

We know the difference between traffic and qualified traffic. Our SEO strategies are built for contractors who want to rank high in local search—and actually get jobs from it.

Reputation That Wins Work

Your next customer is reading reviews before they ever call. We help you build and manage a rock-solid online reputation so you’re the easy choice.

A Website that Books Construction Projects

A Website That Books Jobs

No more outdated sites that make you look small-time. We’ll create or optimize a site that looks sharp, loads fast, and turns visitors into appointments.

Get a Free Contractor Marketing Game Plan

eCommerce Marketing That Moves the Needle

Clicks are cute. We care about conversions. At Hit-the-Web Marketing, we help eCommerce brands turn browsers into buyers, and first-time shoppers into loyal fans—with strategy, not guesswork.

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SEO That Brings Buyers

Get found by the people who are already searching for what you sell. Our eCommerce SEO isn’t about ranking for random terms—it’s about driving traffic that converts.

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Conversion-First Website Design

Your website should sell, not just sit pretty. We build beautiful storefronts that guide your customers from product page to checkout with zero friction.

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Smart PPC Ads with ROI

We don’t waste your ad budget on vanity metrics. Our pay-per-click campaigns are laser-focused on high-ROI traffic that’s ready to shop.

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Scroll-Stopping Social Media

Our campaigns don’t just get likes—they build community, boost engagement, and drive real traffic to your store.

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Email Marketing that Works While You Sleep

From welcome series to abandoned cart recoveries, we set up automated email funnels that nurture, convert, and keep your customers coming back.

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Content That Converts

Establish your brand as an industry leader with compelling content that educates and inspires your audience.

Let's Boost Your Sales Engine

Why Choose Hit-the-Web Marketing?

Because you’re not here for guesswork—you want growth that sticks.

Contact Us for Tailored Solutions

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Clarity in Strategy

No fluff, no jargon—just laser-focused strategies that align with your goals. We make sure every move has purpose (and proof).

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Predictable Results

Our systems don’t just work—they work again and again. Built to deliver repeatable results so you can plan your next big move with confidence.

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Reliable Partnership

We focus on long-term success with strategies that adapt to your evolving business needs, ensuring sustainable growth and stability.

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Proven Track Record

From first click to final conversion, we’ve helped businesses like yours actually grow. More leads. More sales. More wins.

John C., General Contractor - Owner

Hit-the-Web Marketing and Carol Scalzo have been working with us for the past ten years. Initially, Carol designed and implemented our website, then redid it a couple years later. Recently, Carol has been working with us to help create “traffic” to our website by using strategies such as blogging, social media marketing – social media linking between our website and social media platforms such as twitter, facebook and LinkedIn. We have noticed an increase in website traffic. We have always found Carol to be very professional and responsive to our requests. We highly recommend her and Hit-The-Web Marketing for online strategy, website design and social media marketing. ~ Connaughton Construction

Robert P., eCommerce - Owner

I am pleased to offer the following testimonial regarding our recent experiences with Carol Scalzo and her company “Hit-the-Web Marketing. Carol is very knowledgeable about web design and construction and exemplifies a high level of professionalism. She strives to include the most modern ideas and technological advances in her product development.
Carol helped Paramount Industries, Inc. transform its outdated website into an updated modern website with complete e-commerce services. We are a company with limited IT fluent staff with regards to website design and Carol educated and trained us to use our new website in an easy, simple manner. She is very easy to work with and strives to make all learning experiences long lasting and memorable.
We enjoy working with Carol because she quickly grasps the concept of what we want to accomplish. Her easy-going manner, high desire to please and strong determination to get the job done is unsurpassed. She also is very cognizant of the budget allotted for projects and is able to work well within the budget.
In the development process of our new website, Hit-the-Web Marketing was able to supply all facets of the project from product photo images to total website mechanics such as ordering processes, payment systems, and other e-commerce solutions. We have seen a continued increase in sales due to our new website and feel very strongly that it will continue.
As we add to our website, we will look forward to working with Carol. Working with Carol is like having a valuable, dedicated person on staff. As President of Paramount Industries, Inc., I strongly recommend Carol Scalzo and “Hit-the-Web Marketing” to anyone needing marketing and website design. ~ Paramount Industries, Inc. – Bowling, Billiards & Bocci

Get Started with Hit-the-Web Marketing

Ready to elevate your construction or eCommerce business? Partner with Hit-the-Web Marketing to harness the power of digital marketing. Our tailored strategies are designed to meet the unique needs of your industry, ensuring you achieve your growth goals. Whether you’re looking to increase online sales or secure more construction projects, we have the expertise to help you succeed. Contact us now to start building your path to success.

Contact Us Today

Take the Next Step with Hit-the-Web Marketing

Unlock the potential of your business with customized digital marketing strategies. Whether you’re looking to enhance your online presence or boost sales, our team is ready to craft solutions tailored to your needs. Reach out today and discover how we can help you achieve your goals.

Let's See What's Working in Your Marketing (and What's Not)